Lucinda Price
LUCINDA PRICE (aka Froomes) is a writer, broadcaster and comedian.
Her debut book, All I Ever Wanted Was To Be Hot, is a provocative look at the last thirty years of Western beauty standards. An instant best-seller, it won an Australian Book Industry Award (ABIA) for Small Publishers’ Adult Book of the Year. Price was also nominated for the 2025 Matt Richell Award for New Writer of the Year.
She has built a cult following online as the 'CEO' of FROOMESWORLD, an international one-woman business specialising in scripting, producing, presenting and editing original content. Her writing has appeared in most major Australian mastheads, alongside her weekly newsletter with over 13,000 subscribers.
With a passion for taking the piss across multi-platform media, Froomes is a one-of-a-kind creative powerhouse.